First of all, it has a catchy, futuristic design that is reminiscent of the design that stands Apple's products out. Also, it is fundamentally an iPhone and so it's basically a stand-alone device that doesn't require pairing with some other Apple gadget.
From blueprints released, it is a cuff but it can be flattened to enable storage in one's pocket or anywhere else; pretty neat if i do say so myself. Only time will tell if this will become another iconic device from Apple but I guess these are the daily challenges one faces when you are at the top of the pack.
What are your ratings on the iCuff on a scale of 1 to 10?